I'm sure I've mentioned this before, but I'm reminded more about it each year: commercialization isn't a bad thing. Every year in the middle of the December, the media is full of people complaining about how Christmas has been "ruined" and everyone is forgetting the true meaning of the season. Charlie Brown has been whining about this for decades and it seems each year there's a new issue added to the list about why Christmas is dying. They have a point (there are many silly things each December, and the season certainly doesn't need to begin on November 1) but I think what they're forgetting is that without commercialization...Christmas would look a lot like Easter.
Easter is arguably much more important in the spiritual sense than Christmas (Jesus arriving vs. Jesus destroying Death itself) yet it's regulated to weekend holiday. In fact, it's the worst type of "long weekend" because almost everyone is forced back to work immediately following the holiday. Even if you're lucky enough to have a few days, or a whole week off before Easter, the holiday itself is the embodiment of "back to work" making Easter a perpetual Sunday afternoon before school starts (though this year we have "Easter Monday" off thanks to a mild winter). I've even heard of some schools that get a "spring break" in the middle of March "just because" and then they're forced to come back to work...and Easter is treated like any other weekend.
Regardless of whether you believe in Easter or not, what's clear is that sometimes, competing forces can benefit each other. While the commercialization of Christmas isn't the best thing that could happen to the holiday, at least it gets everyone's attention. For weeks, all anyone can think about is the countdown until Christmas, the decorations, gifts, travel, food, etc... All that hype generates more dollars, but it also gets people talking about it. Easter represents what happens if you isolate a holiday from it's commercial counterparts. You may end up with a few ceremonial eggs and chocolate bunnies, but your holiday isn't nearly as buzzed about. Maybe there's something we can all pull from that; sometimes your rivals can make you both stronger. You can't do it on your own.