I am not on that committee...while I have my own opinions on what the motto should be, I don't envy them their task. Choosing a new slogan to fit thousands of students, hundreds of teachers, and tens of thousands of alumni is not an easy task. Do you approach it democratically and allow everyone to put forward a vote? Do you careful craft a phrase in a committee, paying careful attention to each word while researching the district's history? Do you simply have one or two individuals make the final call, or do you let the students vote? And of course, how do you come up with something that will mean something to everyone...but not come across as generic, or worse, derivative of another district?
And of course, there's something about a motto or slogan that sometimes can't be planned. Most people have no idea what they're actually listening for in an expression...but they know that they'll know it when they hear it. Last night as I listened to the potential mottos be debated, I suddenly saw one which caught my eye that I hadn't considered before. Now, I'm finding it difficult to consider anything else as even an option. Sometimes something as simple as a motto has no logic to it; it simply finds the reader. Perhaps the district just need to keep looking; they'll know it when they see it.