I bring this up because on Thursday the Pirates unveiled they're "new" Sunday uniforms: the 1979 World Series Gold pullovers with the pillow-box hats! The reaction online and in the Pirates world has been overwhelmingly positive. Despite the fact that the caps look absolutely ridiculous (the hats were "throwbacks" back in the 1970s but the team kept winning with them, so they kept them around) and the jersey is super loud (I'm colorblind and even I think they look bright), everyone can't wait to rush out and see the time on Sunday afternoons and pick up their own caps and jerseys at the team store. A blatant cash-grab by the team to drum up merchandise sales? Yep. A sneaky way to sell more Sunday afternoon tickets? Absolutely. But...at the heart of it, this is what the fans actually cheer for each and every game. The colors, the history, and the clothes. These new duds bring it all together.
So while the cynics might complain that the Pirates are trying to squeeze more money out of the fans, and the optimists might wax poetically about the glory days of Pops and "We Are Fam-A-Lee", I say they're both absolutely correct at the same time. The product on the field only exists for 486 hours per year (barely more than three weeks). The colors, the history, and the clothes, however, last all summer (and winter) long.