But what's really strange is that it's no longer limited to ads. TV and movie execs have started to use similar algorithims to throw together concepts for shows and films in order to increase maximum appeal. House of Cards,while initally very popular, didn't happen by accident, but rather through Netflix's use of data to figure out which elements people want in a show. A number of others have followed suit...which likely explains the plethora of copy-cat movie trailers and superhero films. One show that really seems insidious with the algorithimic marketing is the new NBC drama "This Is Us". I started watching some of the first few episodes yesterday and I noticed....it's not really a singular show, but a weird combination of 4-5 different genres. Additionally, nearly every episodes seems intentionally designed not to tell a story, necessairly, but draw an emotional response from the audience. The show avoids ever getting too happy, or too sad, and somehow manages to have friendly/happy characters who are able to have emotional and existential crisis' every episode. The more episodes I watch, the more I can't help but feel exhausted by these characters who constantly seem to be trying to upsend their entire existence when the revelation of new information is put forward. While I can see why audiences "cry every episode", it seems like that show is made to make them cry...though not necessarily for any good reason.
I haven't given up the show just yet; perhaps it gets better and I want to stay up to date on the pop culture icons...but in the meantime, I need to start taking notes. This show-generating algorithim is obviously working for some. There's some money to be made, no?