Today I had the pleasure, thanks to an invite from Ms. Reynolds, to visit Google's Pittsburgh office for a seminar on Digital Tools for an Internationally Connected Classroom. I'm currently sitting one of Google's seminar rooms waiting for the presentation to get started. Upon entering the facility, memories of Willy Wonka's "Pure Imagination" echoed through my mind as the office space is reminiscent of a giant playground. Pool tables, pinball, and arcade games adorn the outer lobby as an automated kiosk prints visitor tickets for those entering this eclectic workspace. I was led down a rainbow staircase (well, rainbow colored, it was still made out of physical matter) and sent into a seminar room full of appetizers that would put Junior Prom to shame. I glanced around the main space to see dozens of programmers typing furious in their honeycomb-style cucibles spread out across the central floor. As I wasn't on the full tour, I didn't get a chance to see where all the magic is made, but it's clear that the inner offices that create our favorite search engine meet and exceed the expectations.
While many of us will not become programers, one thing we can all learn from Google is the power of branding. If nothing else, Google has a certain image and consistently presents itself to meet those expectations. Every detail from the employees' appearances, to the color scheme, to the food selection, to the furniture arrangement is done in concert with their overall message: Don't Be Evil. (To be fair, they have other mission statements, but this one seems to be the most popular).
The moral? What's your brand? Are you presenting yourself consistently and clearly based on a central message? Are you selling yourself at all times? Are you consistently transparent and intentionally visible to the world? If not, it's time to make a change. Google is here for today, but it's your turn tomorrow.`