Growing up in the 90's, it was easy to assume the world was moving towards a state of being brighter, bolder, and more cartoonish. It seemed that every company, team, and brand was actively ditching their old, worn out, classic logo and switching to something that really popped. Personally, I thought this was an excellent move; the New York Islanders got a cool new fisherman, the Buffalo Sabres got a majestic looking buffalo, the Denver Broncos ditched that weird "D" they'd been using, and even the Pittsburgh Pirates got rid of that stuffy old Buccaneer. I think I just assumed that a) all of these uniform changes were cool and b) absolutely everyone else agreed with me.
It was only when I got older that I started to become aware of how poorly the "new" designs were originally accepted and how poorly they aged. It wasn't long before most teams started to downplay their new cartoon mascots, tone down the bright new colors, and switch back to something more retro. The Pirates don't really have a Pirate logo at all anymore, just a "P", while the Cleveland Indians have invented a new throwback "C". The Astros have jumped back to their original "H" with a star behind it, and the newly minted Washington Nationals jumped back to the 1920s with a script "W". Meanwhile the Penguins fans all enjoy the black/gold throwbacks more than the current uniforms and the Pitt fans are all clamoring for a return of the blue/yellow from the 70s. And guess what...I completely agree with all of these people. It didn't take much convincing for me to completely change my mind and think "yeah, simpler is better...bring it back!!"
And then yesterday, the Arizona Diamondbacks took a page out of the Oregon Ducks' playbook and unveiled SEVEN new uniforms and caps for the upcoming season. The uniforms, among other things, have a mixture of past and present color, new darker/bolder colors, snake-skin textured fabric, and diamond-patterned designs everywhere. They look pretty cool...but also like UnderArmor and a space army put them together. The Diamondbacks are hoping/gambling this will not only make a bunch of money in jersey sales, but increase viewership to see the uniforms in action, and start a trend of color and technology in the jerseys of other teams. While they may crash and burn...they might just be right.
And so, just like that, after only a decade of undoing the work of the 90s and bringing back the "old" stuff, it seems the professional sports are jumping right back in to wacky new colors/fabrics/ideas. It's almost as if they're intentionally switching back and forth so people will keep buying new stuff. It's almost as if everyone has a short memory and doesn't realize they're now liking the same thing they rejected a few years ago. It's almost like humans tend to be super nostalgic about the past...even though it was really no better (and likely worse) than the present. As for me, I'm not too interested about the new Diamondback jerseys either way...but when the Pirates inevitably introduce a new logo/cap/jersey set in 2018, I'll be one of the first ones in line. Gotta get the new stuff, right?